Moffitt, Sean. <br/><br/>
Wikibrands :  reinventing your company in a customer-driven marketplace / 
Sean Moffitt and Mike Dover. 
 - New York, N.Y. :  McGraw-Hill,  c2011. 
 - xv, 318 p. :  ill. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>9780071749275 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Product management.<br/>Internet marketing<br/>Wikis (Computer science)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / M633W 2011