TY  - BOOK
AU  - Gill, Libby
TI  - Capture the mindshare and the market share will follow: the art and science of building brands 
SN  - 9781137278517
AV  - HF 5415.1255 G544C
PY  - 2013///
CY  - New York, N.Y.
PB  - Palgrave Macmillan
KW  - Branding (Marketing)
KW  - Business communication
KW  - Psychological aspects
N1  - Includes bibliographical references and index
ER  -