Dooley, Roger  1952- <br/><br/>
Brainfluence :  100 ways to persuade and convince consumers with neuromarketing / 
Roger Dooley. 
 - Hoboken, N.J. :  Wiley,  c2012. 
 - 286 p. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781118113363 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Neuromarketing<br/>Marketing--Psychological aspects<br/>Advertising--Psychological aspects<br/>Consumers--Psychology
<br/><br/><label>LC Class. No.: </label>HF 5415.12615  / D664B