TY  - BOOK
AU  - Champniss,Guy
AU  - Rodes Vila,Fernando
TI  - Brand valued: how socially valued brands hold the key to a sustainable future and business success 
SN  - 9781119976677
AV  - HF5415.1255 C425B 2011
PY  - 2011///
CY  - Chichester
PB  - Wiley
KW  - Branding (Marketing)
KW  - Social aspects
KW  - Social responsibility of business
N1  - Includes bibliographical references and index
ER  -