Mooij, Marieke K. de,  1943- <br/><br/>
Global marketing and advertising :  understanding cultural paradoxes / 
Marieke de Mooij. 
 - 4th ed. 
 - Los Angeles, Calif. :  SAGE,  c2014. 
 - 395 p. :  ill. (some col.). 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781452257174 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Target marketing--Cross-cultural studies.<br/>Advertising--Cross-cultural studies.<br/>Consumer behavior--Cross-cultural studies.
<br/><br/><label>LC Class. No.: </label>HF5415.127  / M664C 2014