McKee, Steve,  1963- <br/><br/>
Power branding :  leveraging the success of the world's best brands / 
Steve McKee. 
 - New York, N.Y. :  Palgrave Macmillan,  2014. 
 - 246 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781137278845 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / M324P 2014