TY  - BOOK
AU  - Simpson,Anna
TI  - The brand strategist's guide to desire: how to give consumers what they actually want 
SN  - 9781137351814
AV  - HD69.B7 S556B 2014
PY  - 2014///
CY  - Basingstoke
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Management
KW  - Consumer satisfaction
KW  - Social responsibility of business
N1  - Includes bibliographic references and index
ER  -