Laidler-Kylander, Nathalie. <br/><br/>
The brand IDEA :  managing nonprofit brands with integrity, democracy, and affinity / 
Nathalie Laidler-Kylander and Julia Shepard Stenzel. 
 - First ed. 
 - San Francisco, Calif. :  Jossey-Bass,  2014. 
 - 214 p. :  ill. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781118555835 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nonprofit organizations--Management.<br/>Nonprofit organizations--Marketing.
<br/><br/><label>LC Class. No.: </label>HD62.6  / L342B 2014