Malone, Chris <br/><br/>
The human brand :  how we relate to people, products, and companies / 
Chris Malone, Susan T. Fiske 
 - First edition 
 - San Francisco :  Jossey-Bass,  c2013. 
 - xii, 196 p :  ill. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781118611319 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing |x Psychological aspects
<br/><br/><label>LC Class. No.: </label>HF5415.32  / M346H 2013