Riezebos, Rik <br/><br/>
Positioning the brand :  an inside-out approach / 
Rik Riezebos and Jaap van der Grinten. 
 - London :  Routledge,  2012. 
 - xv, 191 p. :  ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780415665193 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management.<br/>Brand name products.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HF5415.15  / R539P 2012