Mahon, Nik. <br/><br/>
Ideation / 
Nik Mahon. 
 - Lausanne :  AVA Publishing SA,  c2011. 
 - 183 p. :  ill. 
 - Basics advertising ;  03. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising campaigns
<br/><br/><label>LC Class. No.: </label>HF5837  / M336I 2011