Marketing cases from emerging markets / 
Dilip S. Mutum, Sanjit Kumar Roy, Eva Kipnis, editors. 
 - Heidelberg :  Springer,  c2014. 
 - ix, 167 p. :  ill. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9783642368608 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Developing countries--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.12.D44  / M374 2014