Strong brands, strong relationships / 
edited by Susan Fournier, Michael Breazeale and Jill Avery 
 - London :  Routledge,  2015. 
 - xxxix, 435 pages :  illustrations. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781138786837 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand loyalty<br/>Branding (Marketing)<br/>Consumer behavior
<br/><br/><label>LC Class. No.: </label>HD69.B87  / S776 2015