TY  - BOOK
AU  - Fournier,Susan
AU  - Breazeale,Michael
AU  - Avery,Jill
TI  - Strong brands, strong relationships
SN  - 9781138786837
AV  - HD69.B87 S776 2015
PY  - 2015///
CY  - London
PB  - Routledge
KW  - Brand name products
KW  - Brand loyalty
KW  - Branding (Marketing)
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes
ER  -