Palmatier, Robert W., <br/><br/>
Marketing channel strategy / 
Robert Palmatier, University of Washington's Foster School of Business ; Louis W. Stern, Northwestern University's Kellogg School of Management ; Adel I. El-Ansary, University of North Florida's Coggin College of Business 
 - Eighth edition, Global edition 
 - 496 pages :  color illustrations. 
<br/><br/> This eighth edition has a new title, a new structure, several new chapters, and substantial revisions 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9781292060460 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing channels
<br/><br/><label>LC Class. No.: </label>HF5415.129  / P345M 2015