Roll, Martin, 1967-,

Asian brand strategy : building and sustaining strong global brands in Asia / Dust jacket title: Asian brand strategy : building & sustaining strong global brands in Asia Martin Roll. - Second edition, revised and updated - xx, 335 pages : illustrations.

Includes bibliographical references and index

9781137359162


Brand name products--Management.--Asia
Brand name products--Marketing.--Asia

HD69.B7 / R644A 2015