TY  - BOOK
AU  - Roll,Martin
TI  - Asian brand strategy: building and sustaining strong global brands in Asia 
SN  - 9781137359162
AV  - HD69.B7 R644A 2015
PY  - 2015///
CY  - New York, N.Y.
PB  - Palgrave Macmillan
KW  - Brand name products
KW  - Asia
KW  - Management
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -