Verhoef, Peter C., <br/><br/>
Creating value with big data analytics :  making smarter marketing decisions / 
Peter Verhoef, Edwin Kooge and Natasha Walk. 
 - 316 pages :  illustrations. 
<br/><br/><label>ISBN: </label>9781138837973 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer profiling.<br/>Big data.<br/>Marketing--Data processing.
<br/><br/><label>LC Class. No.: </label>HF5415.32  / V473C 2016