TY  - BOOK
AU  - Park,Whan C.
AU  - MacInnis,Deborah J.
AU  - Eisingerich,A.B.
AU  - Weiss,Allen
TI  - Brand admiration: building a business people love 
SN  - 9781119308065
AV  - HF5415.1255 P374B 2016
PY  - 2016///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Branding (Marketing)
KW  - Strategic planning
KW  - Decision making
N1  - Includes bibliographical references and index
ER  -