Maslen, Andy, <br/><br/>
Persuasive copywriting :  using psychology to influence, engage and sell / 
Andy Maslen. 
 - xxv, 226 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749473990 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Persuasion (Psychology)
<br/><br/><label>LC Class. No.: </label>HF5825  / M374P 2015