TY  - BOOK
AU  - Maslen,Andy
TI  - Persuasive copywriting: using psychology to influence, engage and sell 
SN  - 9780749473990
AV  - HF5825 M374P 2015
PY  - 2015///
CY  - London
PB  - Kogan Page
KW  - Advertising copy
KW  - Persuasion (Psychology)
N1  - Includes bibliographical references and index
ER  -