Everett, Lesley, <br/><br/>
Corporate brand personality :  re-focus your organization's culture to build trust, respect and authenticity / 
Lesley Everett. 
 - xii, 192 pages :  illustrations 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749471378 
<br/><br/><label>LCCN: </label>2015040425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Social responsibility of business.<br/>Corporate culture.<br/>Consumer behavior.
<br/><br/><label>LC Class. No.: </label>HF5415.1255  / E937C 2016