TY  - BOOK
AU  - Everett,Lesley
TI  - Corporate brand personality: re-focus your organization's culture to build trust, respect and authenticity 
SN  - 9780749471378
AV  - HF5415.1255 E937C 2016
PY  - 2016///
CY  - London
PB  - KoganPage
KW  - Branding (Marketing)
KW  - Social responsibility of business
KW  - Corporate culture
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -