Zeithaml, Valarie A., <br/><br/>
Services marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 
 - Seventh edition McGraw-Hill Education international edition 
 - xxviii, 514 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781260083521 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / Z447S 2018