Wind, Yoram, <br/><br/>
Beyond advertising :  creating value through all customer touchpoints / 
Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network. 
 - Second edition 
 - xxiv, 261 pages :  illustration. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9781119074229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Communication in marketing<br/>Customer relations
<br/><br/><label>LC Class. No.: </label>HF5823  / W562B 2016