Barry, Pete <br/><br/>
The advertising concept book :  think now, design later : a complete guide to creative ideas, strategies and campaigns / 
Pete Barry. 
 - 3rd edition 
 - 320 pages :  illustrations. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780500518984 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Advertising campaigns<br/>Advertising copy.
<br/><br/><label>LC Class. No.: </label>HF5823  / B377A 2016