Van Osch, Huub <br/><br/>
Different brains different approaches :  successful neuro advertising for male and female / 
Huub van Osch. 
 - 192 pages :  colour illustrations. 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>9789063694357 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research<br/>Advertising--Psychological aspects<br/>Brain--Popular works<br/>Neurosciences--Popular works<br/>Communication--Sex differences
<br/><br/><label>LC Class. No.: </label>HF5822  / V366D 2016