TY  - BOOK
AU  - Van Osch,Huub
TI  - Different brains different approaches: successful neuro advertising for male and female 
SN  - 9789063694357
AV  - HF5822 V366D 2016
PY  - 2016///
CY  - Amsterdam
PB  - Bis Publishers
KW  - Advertising
KW  - Research
KW  - Psychological aspects
KW  - Brain
KW  - Popular works
KW  - Neurosciences
KW  - Communication
KW  - Sex differences
N1  - Includes bibliographical references
ER  -