TY  - BOOK
AU  - Hennig-Thurau,Thorsten
AU  - Hansen,Ursula
TI  - Relationship marketing: gaining competitive advantage through customer satisfaction and customer retention 
SN  - 9783642086229
AV  - HF5415.55 R442 2010
PY  - 2010///
CY  - Berlin
PB  - Springer
KW  - Relationship marketing
KW  - Customer services
KW  - Management
KW  - Customer relations
N1  - Includes bibliographical references and indexes
ER  -