Perreault, William D.  Jr <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 
 - 12th ed. 
 - New York, N.Y. :  McGraw-Hill Irwin,  c2010. 
 - xxxiv, 691 p. :  col.ill. 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>9780073404813 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / P477E 2010