Gentsch, Peter, <br/><br/>
AI in marketing, sales and service :  how marketers without a data science degree can use AI, big data and bots / 
Peter Gentsch 
 - xix, 271 pages :  color illustrations 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9783319899565 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing<br/>Artificial intelligence<br/>Big data
<br/><br/><label>LC Class. No.: </label>HF5415.125  / G467A 2019