Wang, Becky, <br/><br/>
Creativity and data marketing :  a practical guide to data innovation / 
Becky Wang 
 - xxiii, 216 pages :  illustrations 
 - Marketing science series .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>9780749477240 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing<br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.125  / W363C 2017