TY  - BOOK
AU  - Wang,Becky
TI  - Creativity and data marketing: a practical guide to data innovation 
T2  - Marketing science series
SN  - 9780749477240
AV  - HF5415.125 W363C 2017
PY  - 2017///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Data processing
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -