Bauer, Joel,  1960- <br/><br/>
How to persuade people who don't want to be persuaded  get what you want-every time! /  [electronic resource] : 
Joel Bauer & Mark Levy. 
 - Hoboken, N.J. :  Wiley,  c2004. 
 - 1 online resource 
<br/><br/> Includes index. 
<br/><br/>Draw in the listener -- Change the moment -- The transformation mechanism -- The body metaphor -- The paper metaphor -- The quick pitch opening -- The quick pitch body -- The slogan pitch -- Convince with samples -- The power of free -- The power of gifts -- Solid proof -- Dynamic clarity -- Be distinct -- Overcome resistance -- The look -- The platform pitch -- The mechanism emergency kit. 
<br/><br/><label>ISBN: </label>9780471647973 9780471677796 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)
<br/><br/><label>LC Class. No.: </label>BF637.P4  / B32 2004