How to persuade people who don't want to be persuaded get what you want-every time! - Bauer, Joel, 1960-; Levy, Mark, 1962- (Hoboken, N.J. : Wiley, 2004)
Draw in the listener -- Change the moment -- The transformation mechanism -- The body metaphor -- The paper metaphor -- The quick pitch opening -- The quick pitch body -- The slogan pitch -- Convince with samples -- The power of free -- The power of gifts -- Solid proof -- Dynamic clarity -- Be distinct -- Overcome resistance -- The look -- The platform pitch -- The mechanism emergency kit.
Includes index.
Keywords: Persuasion (Psychology)