TY  - BOOK
AU  - Bauer,Joel
AU  - Levy,Mark
TI  - How to persuade people who don't want to be persuaded: get what you want-every time! 
SN  - 9780471647973
AV  - BF637.P4 B32 2004
PY  - 2004///
CY  - Hoboken, N.J.
PB  - Wiley
KW  - Persuasion (Psychology)
N1  - Includes index; Draw in the listener -- Change the moment -- The transformation mechanism -- The body metaphor -- The paper metaphor -- The quick pitch opening -- The quick pitch body -- The slogan pitch -- Convince with samples -- The power of free -- The power of gifts -- Solid proof -- Dynamic clarity -- Be distinct -- Overcome resistance -- The look -- The platform pitch -- The mechanism emergency kit
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=114559&site=ehost-live&scope=site
ER  -