Rud, Olivia Parr. <br/><br/>
Data mining cookbook  modeling data for marketing, risk and customer relationship management /  [electronic resource] : 
Olivia Parr Rud. 
 - New York, N.Y. :  Wiley,  c2001. 
 - 1 online resource. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780471385646 9780471437512 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Data mining.<br/>Marketing--Data processing.<br/>Customer services--Data processing.
<br/><br/><label>LC Class. No.: </label>QA76.9.D343  / R83 2001