Brand new brand thinking  [electronic resource] / 
edited by Merry Baskin and Mark Earls. 
 - London :  Kogan Page,  2002. 
 - 1 online resource 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780749436780 9780585450384 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Brand name products.<br/>Brand name products.
<br/><br/><label>LC Class. No.: </label>HF6161.B4  / B67 2002