TY  - BOOK
AU  - Baskin,Merry
AU  - Earls,Mark
TI  - Brand new brand thinking
SN  - 9780749436780
AV  - HF6161.B4 B67 2002
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Advertising
KW  - Brand name products
N1  - Includes bibliographical references and index
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=81882&site=ehost-live&scope=site
ER  -