Coomber, Stephen <br/><br/>
Branding  [electronic resource / 
Stephen Coomber 
 - Oxford :  Capstone Pub.,  2002 
 - 1 online resource. 
 - ExpressExec marketing .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9781841124100 9780585395272 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management
<br/><br/><label>LC Class. No.: </label>HD69.B7  / C665 2002