Backman, Michael,  1967- <br/><br/>
Big in Asia  25 strategies for business success /  [electronic resource] : 
Michael Backman and Charlotte Butler. 
 - New York :  Palgrave Macmillan,  2003. 
 - 1 online resource. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780333985113 9781403914484 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--Asia.<br/>Business planning--Asia.<br/>International business enterprises--Management.--Asia<br/>Intercultural communication--Asia.<br/>Success in business--Asia.
<br/><br/><label>LC Class. No.: </label>HD30.28  / .B322 2003