Wilmshurst, John. <br/><br/>
The fundamentals and practice of marketing  Electronic Resources / 
John Wilmshurst, Adrian Mackay. 
 - 4th ed. 
 - Oxford ;  Butterworth-Heinemann,  2002. 
 - 1 online resource 
<br/><br/><label>ISBN: </label>9780750654494 9780585462837 (electronic bk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .W5476 2002