TY  - BOOK
AU  - Wilmshurst,John
AU  - Mackay,Adrian
TI  - The fundamentals and practice of marketing
SN  - 9780750654494
AV  - HF5415 .W5476 2002
PY  - 2002///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing
UR  - http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=86147&site=ehost-live&scope=site
ER  -