TY  - BOOK
AU  - Ellis,George
TI  - Project management in product development: leadership skills and management techniques to deliver great products 
SN  - 9780128023228
AV  - HD69.P75 E444P 2016
PY  - 2016///]
PB  - Amsterdam, Elsevier
KW  - Project management
KW  - New products
KW  - Branding (Marketing)
N1  - Includes bibliographic references and indes
ER  -