Burmann, Christoph, <br/><br/>
Identity-based brand management :  fundamentals-strategy-implementation-controlling / 
by Christoph Burmann [and five others] 
 - Second Edition 
 - 314 pages :  color illustrations 
<br/><br/><label>ISBN: </label>9783658401887 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Branding (Marketing)<br/>Business.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HD69 .B7  / B875I 2023