TY  - BOOK
AU  - Burmann,Christoph
AU  - Riley,Nicola-Maria
AU  - Halaszovich,Tilo
AU  - Schade,Michael
AU  - Klein,Kristina
AU  - Piehler,Rico
TI  - Identity-based brand management: fundamentals-strategy-implementation-controlling 
SN  - 9783658401887
AV  - HD69 .B7 B875I 2023
PY  - 2023///
CY  - Wiesbaden
PB  - Springer Gabler
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - Business
KW  - Marketing
ER  -