TY  - BOOK
AU  - Kelley,Larry D.
AU  - Sheehan,Kim Bartel
AU  - Dobias,Lisa
AU  - Koranda,David E.
AU  - Jugenheimer,Donald W.
TI  - Advertising media planning: a brand management approach 
SN  - 9781032192154
AV  - HF5826.5 K444A 2023
PY  - 2023///
CY  - New York, N.Y.
PB  - Routledge
KW  - Advertising media planning
KW  - Brand name products
KW  - Marketing
N1  - Includes index
ER  -