Global political marketing / 
edited by Jennifer Lees-Marshment, Jesper Strömbäck and Chris Rudd. 
 - London ;  New York :  Routledge,  2010. 
 - xvi, 301 p. :  ill. 
 - Routledge research in political communication ;  3 .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780415427227 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations and politics<br/>Communication in politics<br/>Marketing--Political aspects.<br/>Campaign management<br/>Political campaigns
<br/><br/><label>LC Class. No.: </label>JF2112.P8  / G562