TY  - BOOK
AU  - Lees-Marshment, Jennifer
TI  - Political marketing: principles and applications 
SN  - 9780415431293
AV  - JF2112.C3 L437P
PY  - 2009///
CY  - London
PB  - Routledge
KW  - Campaign management
KW  - Political campaigns
KW  - Marketing
KW  - Political aspects
N1  - Includes bibliographical references and index
ER  -