Okonkwo, Uche <br/><br/>
Luxury fashion branding :  trends, tactics, techniques / 
Uche Okonkwo 
 - xx, 332 pages :  illustrations (some color) 
<br/><br/>Includes bibliographical references and index 
<br/><br/>Introduction: Who said fashion is not serious business? -- What's in a name? The history of luxury fashion branding -- A passion for fashion: the luxury fashion consumer -- Luxury retail design and atmosphere -- The art of creating and managing luxury fashion brands -- Digital luxury -- Le new luxe -- Customize me! -- The luxury fashion business strategy model -- Case illustrations 
<br/><br/><label>ISBN: </label>9780230521674 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Luxuries--Marketing<br/>Brand name products<br/>Fashion merchandising
<br/><br/><label>LC Class. No.: </label>HD9940.A2  / O366L